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Pay Per Click - A little company that
I can't quite remember the name of (Go-something..) initiated a process
where web site owners could bid for the placement of sites listing
display in the search results in response to the search keywords, and
pay whatever the bid was when someone clicked through to their web site
from the listing. This company went on to become 'Overture' and was
later purchased by Yahoo. The bid for listing placement and pay for the
click business model went berserk when a little company with big dreams
and no cash flow called Google launched 'Adwords' in about 2002. Their
model was bidding for the placement of your 'ads' in little square boxes
down the right hand side of the search results....
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