| You have a web
site and now you want people to visit it right? So where are you going
to find them? Well the first thing you should do
is make sure that all your existing marketing messages and
communications (newsletters, business cards, flyers etc) have your web
site address on them.
Next, I want to introduce you to what I consider to be
the 'big three' of places to find new customers.
Search Engines & Directories - When people are
actively looking for something, most times they will start with a search
engine like Google or a directory like Yahoo, Whitepages etc. If you are
serious about your web site then you need to do some work to make sure
it can be found via search engines and directories. Now there is a whole
industry built up over the last 10 years that offers 'Search Engine
Optimisation' or SEO services.
[more
about search engine marketing]
Online Auctions - Millions of people a day have
their eyeballs glued to online auction sites like ebay, tradingpost,
craigs list and ozauction. Guess what they are on the internet and
buying stuff. You can sell directly into this market place for a profit
or you can consider it as one of the best places to generate
leads and grow an active customer list.
[more
about online auctions]
Social Media - Facebook, MySpace, Twitter etc -
Millions of users, spending more and more time engaged with this media
channel, think its just a thing for the kids? think again. These
platforms can potentially add a raving hot list of people falling over
themselves to do business with you. [more
about social media]
Finally,
what about Your Existing Customers? - how many of your customers
that haven't bought anything for a while could be re-engaged with an
enticing offer on your web site and an ongoing e-communication strategy? |
Contact ME |
