| Congratulations, You have decided that you need a web site...well I
guess that makes you the very last business in Australia to get one :)
Trouble is
that today there are sooo many options. When I started developing web
sites back in 1997 there wasn't much choice in the design, or the people who
could offer to develop a web site for much under $5000.
Of course lots of things have changed since
then, and there are a myriad of different strategies, technologies and
platforms that you could utilise to develop your web presence. But some
fundamental things remain the same.
The good news is that you can find a 'web site
developer' to build you a basic web site for a couple of hundred
dollars, and yes your nephew who is a computer guru could probably whack
a web site together for you as well.
A web site that is developed effectively can add significant
value to your business. It can add another marketing or sales channel,
it can open up previously unreachable markets and niches within existing
markets, it can provide a way to manage client relationships, and build
a network of 'wild about you' fans and take your business from low
margins and competing on price to demanding a premium for your service
or product.
But here's the rub, you wouldn't let your nephew
design and build your shop front, and you wouldn't expect to bring about
fundamental changes to your business for a couple of hundred dollars,
would you?
So here's my offer to you, if you want a web site,
then here's list of people that can do a mighty fine job.......web
site developers. If you are interested in developing a
web site that is fundamentally integrated
into your whole-of-business strategy and adds significant value to your
business then
contact me.
Here are some of the things you should be aware of
before you contact me: I don't do pretty, I do
business.....
I am going to ask you some questions......like this:
First Question
- WHY?
Why do you want
to get a web site? Sounds like a simple question, but invariably its the
one question that isn't given anywhere near enough thought before
the web site is built.
The first step in the process is to have a in-depth
chat. (ok, we can call it a free consultation, that sounds much more
business like) You are going to tell me all about your business, how it
works (and how it doesn't) and what you hope to achieve with it. Then I
am going to tell you about some of the things you can use the Internet
for to help you get there.
Next, I am going to prepare for you a web site
development plan that will entail a staged approach to building your
web presence and integrate it into your business marketing. If you
like what you see you are going to pay me a monthly retainer to engage
the strategy.
There are also a range of
'packaged'
services that I can offer you to perform specific
tasks relating to business or web site development.
PS - Do me a
BIG favour, if you want to tell me any of these things or think
any of these statements are true please contact someone
else.....
- my 17 year old nephew is a bit of a computer
guru, he can put the web site together for me;
- I really love flash and I want one of those
really cool splash pages;
- I have mapped out the site and I know exactly
what I want, I just need you to build it for me;
- I have invented a machine that uses gravity as a limitless form of free
energy;
- The Veronicas are not only cool, they sing really
well.
Here's that list of
'Veronicas
friendly' web developers again
Otherwise, you are pretty safe to
contact ME |
