Heard about Social Media yet? Social Media sites like Facebook
are probably the hottest thing on the Internet right now.
Millions of people are making 'friends' and posting cute things on their
wall to share with their 'friends.' All very pithy...but why is
it important to your business?
Because people like to do business with someone they know.
Building a 'relationship' with your customers is perhaps the biggest
secret to getting strong return sales and maintaining profit margins.
As well as being a place for people to be social with people, Facebook
now gives your business the opportunity to interact with potential
and existing customers by building a 'Fan Page' which is essentially a
profile page for your business that Facebook users can agree to 'like'
and then receive messages from you and interact with via wall posts and
discussions.
Now one of the tricks is that its 'social' and you need to start with a
social relationship. So just like you wouldn't talk shop at a party,
please tell me you wouldn't? You need to have a conversation with them
around what their interested in. If you have targeted the right sort of
people their interests will hopefully be around the topic that your
business specialises in, so have a chat, tell them interesting things,
answer their questions, but don't overtly try to sell them something
straight away.
So lets say you have built your Facebook Fan Page, you have promoted it,
you have built relationships, Now Just imagine having a new product you want to launch, and you
had a list of 5000 people who had already indicated they are
interested in what you have to sell and you could tell them about it
just by typing in a simple message with a link to where they could buy
your new product....that'd be ok wouldn't it?
But, a successful Facebook fan page doesn't just build
itself and people don't just automatically agree to 'like' it. You're
going to need 3 things:
1) Facebook Fan Page - to set up you will need some
graphics, information about your business and offers linking back to
your sales channel
2) Facebook Fans - a promotional plan to get people who
are interested in your Fan Page to 'like' it (agree to take messages
from it)
3) Audience Building - you need work out a way to
regularly interact with people who have agreed to 'like' your Facebook
Fan Page to develop the client relationship. You might do this with
relevant information, gossip, or anything that your target market would
be interested in. The better you do this step, the more responsive the
the 'fans' will be when you hit them with an 'offer'.
Facebook Fan Page Solution:
AvariceMedia can provide you with a full or partial service to
run a Facebook Fan Page to drive new customers to your business and help
you build client relationships and return sales.
We have delivered some outstanding results for clients, AND the best bit
is it's really afford right now!!!
.............................Check the
LATEST DEALS
here. |
Example Client
Facebook Fan Page:
Get a Logo to use on Your Facebook Fan Page just like these for Just
$19:
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